In Kenya today, thanks to the advancement in technology coupled with the increase in computer and technological literacy, many businesses and organizations are currently transitioning from conventional methods of carrying out their business activities and are currently offering their goods and services through online platforms and marketing.
Through online marketing, businesses and organizations are able to reach a wider pool of prospective clients compared to other conventional methods of marketing. The fact that online marketing can expose a business or organization to a larger pool of prospective clients has led to a huge rise in the number of businesses that are operating their businesses online.
The creation of secure online payment services that prioritize the safety of their users has greatly improved people's attitudes and perceptions about making online purchases; thus, more and more people are comfortable purchasing products and services from businesses and
Conclusion
In Kenya today, it is advisable for young entrepreneurs and developing businesses to venture into online marketing since it can help them reach out to a larger clientele and also grow their business.